Carper Bill Would Cut Mail Delivery Day

|  by Chief Marketer Staff

Sen. Tom Carper (D-DE) has introduced a bill that would eliminate Saturday mail delivery and give the U.S. Postal Service greater leeway to close post offices as well as relieve certain obligations to pay retiree health costs. One key provision of this bill would give the USPS authority to reduce delivery frequency to five days…

How to Revive a Dead Email Campaign

|  by Chief Marketer Staff

If your emails are more stone tablet than iPad, you might want to consider some innovative ways to shake up your campaign and get those open rates out of the hibernation they've been in since the Emailocene era.