The Week in Review

Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

Consumer Confidence Down, Credit Card Spending Up

The latest findings from BIGresearch shows that while consumer confidence faltered a bit in September, consumers are using their credit cards more often, and are expecting to buy more items like toys, CDs and electronics heading into the holiday season.

Mobile Apps Overtaking Web Browsers

According to Zokem, a Finnish mobile analytics firm, mobile applications are on the verge of leapfrogging mobile Web browsers as the most popular activity on mobile phones. This is corroborated by new information released by comScore.

Causes Are Important to Consumers

If you're looking for a new way to boost your brand, you might want to consider taking up a cause. According to a recent study from Cone LLC, 83 percent of Americans want more of the products, services and retailers they use to support causes.

Pulse 360 Selects AdAdvisor

AdAdvisor Helps Pulse 360 Advertisers Maximize Return on Their Budgets While Reaching Premium Audiences

DRTV Online – If or When?

As we have all too often been guilty of saying, it doesn't take a genius to have predicted that some of the marketing tactics used to promote free trials of nutraceuticals would come under...

Self-service Showdown: Facebook vs. Google

Today, there are probably more pay per click marketplaces that aren't search based than are. One of our favorite examples is Plenty of Fish. As a dating site, it probably never would have...