Staples Gives to Charity, Gets Twitter Engagement
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Retailer Sports Authority has opted to test running promotions in the geo-social network Loopt Star that will give iPhone users discounts for checking in either at SA stores or
Capitalizing on the upcoming sniffling and coughing of millions of cold and flu suffers, Kaz USA, Inc., the manufacturers of humidifiers and thermometers under the Vicks, Honeywell
Direct-mail coupon company Valpak will enter the burgeoning field of daily online deals with substantial discounts available at a new Web site
Adult Swim and Scion: have partnered for a free music download promotion offering 16 heavy metal tracks to incent people to come to www.adultswim.com/metal where they will find Scion-branded messaging
Loyalty marketers are rarely accused of being slow off the mark, and the rate at which they have innately grasped two of the three Rs of loyalty marketing – reward, recognition, relevance –supports this. Take rewards. Marketers are long accustomed to giving tangible thanks – airline tickets, extra groceries and so forth – to their…