SeaWorld Hires BFG Communications to Secure Partnerships
SeaWorld Parks & Entertainment has hired BFG Communications, a Promo 100 agency, to develop and attract strategic marketing partnerships for all of its 10 theme parks
SeaWorld Parks & Entertainment has hired BFG Communications, a Promo 100 agency, to develop and attract strategic marketing partnerships for all of its 10 theme parks
Build-A-Bear: will open about 10 pop-up stores beginning next month through the Christmas season
Citi, Godiva, Hyatt, RecycleBank and U.S. Bank shared honors at the inaugural Colloquy Loyalty Awards. The awards recognize transformative, consumer-focused loyalty initiatives in five categories.
The very idea of a loyalty program assumes that customers will stick around for a while. While few marketers, save perhaps for mortgage lenders, are considering what customers will be like 20 years down the road, there are trends today which will shape the business environment of tomorrow, according to Kelly Hlavinka, managing partner at…
Looking beyond the obvious, discovering new ways of doing things and finding new distribution channels is essential in today's fluctuating economic climate.
A client recently told me they wanted 500,000 "Fans" on Facebook by the end of the year. When I asked them why, they just looked at me blankly. When I pushed, they just hemmed and hawed—ending up mumbling something like