Make List Datacards More Useful

September 20, 2010 |  by Chief Marketer Staff

As a list person for 25 years, it’s my job to sift through the multitudes of datacards that could be appropriate for each client. I serve smaller clients who don’t have mammoth test budgets and so the margin for error is small.

Mitsubishi Finds New Ways to Reach the “M-Gen”

September 20, 2010 |  by Chief Marketer Staff

Mitsubishi is adding "surprising venues" to its roster of tried and true events to encounter a smaller, more targeted group of potential customers whose lifestyles