Sports and Entertainment agency Octagon has acquired B2S, a sports marketing firm based in Rio de Janeiro with an office is Sao Paulo, expanding its capabilities in South America

Revlon has hired Julia Goldin as senior vice president and global chief marketing officer overseeing all marketing activities for its portfolio of brands

The lack of middle ground between consumers and marketers highlights the obvious issues of the privacy debate.

Many e-mail service providers are forgetting the most critical element of relevancy: customer-based analytics.

In time for the school-year lunchtime rush, Sara lee Deli has launched a social campaign to identify and help the mom with the pickiest packed-lunch eaters

When it comes to marketing communication, e-mail is here to stay. And when it comes to deliverability, functionality and complete optimization, the auto responder is here and undergoing a face lift. The auto responder is a company’s introduction to potential clients and customers. It sends thank you and informational messages to site registrants. It delivers…

Apparel marketer Coldwater Creek, which had pulled back on its direct response marketing spending during 2008 and 2009, has come back to the fold. The company sent out roughly 11.7 million catalogs during its most recent second quarter, a 23% boost from second-quarter 2009.