MCH Strategic Data Acquires QED
MCH Strategic Data will acquire QED, a database of educational institutions
Union Blasts New Royal Mail Privatization Effort
Expected plans to privatize Royal Mail, the U.K.
The Essentials of Performance-Driven Email Design
More than just an expression of your brand or a collection of graphics and text, great email design requires an actionable plan and measurable goals.
The Sum of the Parts, Part 9: Measuring Email ROI
Welcome to the final article in my series about email marketing. I’ve saved a really important topic to the end: measuring return on investment. It’s something that most of us leave to the end or after the event, so it seems fitting to have saved discussion of it for last.
