Second Chances: A Guide to Retesting Files

|  by Chief Marketer Staff

Life is full of second chances. You may try a restaurant more than once to determine how good their food is. You might see a movie by an actor who was once in a movie you hated. You might even go on a second date with someone even if the chemistry wasn't there the first…

Social Media Used Mostly to Build Loyalty: Survey

|  by Chief Marketer Staff

U.S. companies that use social media primarily to deepen customer loyalty spend almost twice as much on the medium as those who use it for brand awareness, customer acquisition and other core marketing purposes, according to Direct Marketing Association survey.

The Week in Review

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Demand Generation

It seems that in early 2008 many in the B2B world simply stopped using lead generation to describe their business and activities and decided instead to go with the trendier...

Online Ad Spending Will Reach $52 Billion in 2011

According to Borrell Associates, total online ad spending is expected to surge 14 percent from 2010 to 2011, while local online advertising will grow 18 percent during that time.

Oh, The Irony

There is a saying that presumably originates from parents who want to decrease the desire in their kids to act out in a way that jeopardizes others, applied...

Google’s Streaming Search Results and Paid Search

Google is testing out a search results page that evolves as you type, showing the user search results that change in real-time. While this is a potentially useful and engaging feature for many (and an...