TracyLocke Takes Top Award for App that “Washes Away” Unsightly Facebook Photos2010 IMA Award Winner, Best In Show | Wisk laundry detergent, which has been helping people clean piles of dirty laundry for years, debuted a Facebook application to help people scrub clean their online networks of any unsightly images
In time for Earth Day, grocery retailer the Great Atlantic & Pacific Tea Company is teaming up with online coupon provider Zavers
American Express has formed a new partnership to reward its cardholders with Dunkin' Donuts gift cards
NASCAR has named Bensussen Deutsch & Associates, Inc., a top merchandise agency specializing in sports and entertainment merchandise, as its official promotional licensee
Rymax has hired Joseph Jagelka as western regional sales manager of product sales
The ability of digital asset management to empower users to find, use and repurpose a digital asset also plays a big part in calculating its lingering, enduring residual value. As marketers, we have grown so accustomed to repurposing digital assets in as many channels as possible that residual value is expected instead of being viewed…
A lot of marketers feel consumers are overwhelmed by choices and are seeking simplified offerings. These observers point out that thousands of new consumer products are introduced onto grocery shelves each year, but only a handful will survive.
Two quick takeaways jump out of a new Forrester Research report on retention marketing: First, marketers have lagged in incorporating social media data into their campaign management systems. Second, the relationships marketers have with their campaign management systems tend to be ones of convenience, not of love.
After several years of flat growth from 2006 through 2008, coupon redemption in the U.S. grew by 27% last year, according to new research from The Nielsen Company
Office Depot is giving members of its Worklife Rewards loyalty program 100% back on purchases of everyday green supplies such as recycled hanging folders or storage boxes
