Brands Power Up Promos for “Iron Man 2”
The comic-book action blockbuster "Iron Man 2", set to open nationally in about 25 days, is at the center of so many branding, placement and buzz promotions
Moosylvania Wins AOR for Sapporo USA
Sapporo USA has hired Moosylvania Marketing, a promotion, digital and branding agency as its U.S. agency of record
News Brief: Coca-Cola
COCA-COLA: a prominent and longtime sponsor of the hit TV show "American Idol" is running a sweepstakes offering a grand-prize trip for two to Los Angles with two tickets to the American Idol Finale May 25 and 26
Making a Business Case for Mobile Marketing
Many marketers are overwhelmed by the technologies and terminology that fall under "mobile." However, the foundational components of mobile marketing are straightforward, support core marketing and communications programs, and deliver clear and measurable outcomes.
Real Family Values: Take a New Look at the Data Ties that Bind
Marketers need to rethink the way they consider the total value associated with families. Historically, we’ve always approached things at an individual or a household level. And the reason was straightforward. That was typically the best level of ...
Nivea Focuses on “Touchable” Moments
Skin and beauty care brand Nivea last week signed a deal to become the title sponsor of the AVP Pro Beach Volleyball Tour
People In The News: Charming Shoppes, Supermedia, PulsePoint Group
Charming Shoppes, Supermedia, PulsePoint Group have recently announced management changes.
Deluxe Corp. Acquires Checks Direct Marketer
Deluxe Corporation has acquired Custom Direct, Inc., a firm that provides direct-to-consumer checks.
ValueClick CEO Steps Down, Replaced by Former CEO
Tom A. Vadnais is will step down as CEO, and as a director, of ValueClick Inc.
InfoGroup CEO To Resign After Sale: Replacement Named
InfoGroup CEO Bill Fairfield will step down when the sale of the company to CCMP Capital Advisors is finalized, according to an internal company memo. He will be replaced by Clare Hart.
