Database and business intelligence technologies have revolutionized customer relationship management. Powerful interfaces provide direct marketers with the ability to access and manipulate massive amounts of data in seconds. In fact, today's database access tools give just about anyone the hands-on ability to analyze data, draw their own conclusions, and present their findings in the form…
The comic-book action blockbuster “Iron Man 2,” set to open nationally in about 25 days, is at the center of so many branding, placement and buzz promotions that it leaves other holistic campaigns looking some serious degrees short of a full 360.
Triggered e-mails, promotions on transactional messages, improved segmentation: These are a few ways in which Sears Holdings has increased the effectiveness of its e-mail marketing in the past two years
Innovative Health Sciences has acquired Harrington Multi Media Marketing Inc.
The U.S. Postal Service plans to test-market product sampling beginning next month in the USPS
Two institutional shareholders have contacted infoGroup
