Make Your Mail Plan Smarter
So, I get a lot of catalogs. I mean a lot of catalogs.
So, I get a lot of catalogs. I mean a lot of catalogs.
Integration and segmentation: By focusing on these two seemingly disparate tactics, the Toledo Mud Hens have been able to boost revenue and successfully test new campaigns.
FreshAddress and Marketing Management Analytics have recently announced new hires.
IWCO Direct, a direct marketing solutions provider, had a few bucks burning a hole in its pocket. How many? According to a company statement, around $100 million -- which is what the company paid for its previously announced acquisition of Transcontinental Direct