Back to Basics: An E-mail Checklist
In our quest to implement the most up-to-date, sophisticated e-mail marketing practices, it
In our quest to implement the most up-to-date, sophisticated e-mail marketing practices, it
Richemont, a Swiss luxury goods marketer, plans to acquire online luxury fashion retailer Net-a-Porter for 350 million pounds ($394 million).
Canadian direct mail volume dropped 57%v to 150 million pieces in 2009 from 350 million pieces the year before, according to market research firm Mintel Comperemedia.
A majority of online marketers (73.6%) believe online advertising revenue will increase this year and nearly all (93.6%) plan to raise the amount they spend on digital marketing channels, according to a direct marketing association survey.
The alleged operators of a New Jersey-based telemarketing scheme will pay a record $18.8 million and leave the charitable donation business to settle Federal Trade Commission charges that they violated an agency order by misleading consumers to believe that they were donating directly to legitimate charities serving police, firefighters, and veterans, when in fact only…
Harte-Hanks and Media Horizons have made personnel changes.