When Building Loyalty: Think Like a Gamer
An emerging concept called gamification may just be the jolt the loyalty space needs to shake off the cobwebs and become vital again. Gamification takes
Starbucks Expands Mobile Payment Test to Target Stores
Caffeinated colossus Starbucks is expanding an earlier in-store test of an iPhone payment system to more than 1,000 outlets. Since last year, the system has been testing in 16 outlets
Scion Strikes Creative Pose with Web-Only Reality Program
Car maker Scion has launched a Web-only reality series that will let some admittedly "non-car" creative types design and build their dream rides—on a Scion foundation, of course
Nothing BUT NET
A PROFESSIONAL BASKETBALL COURT IS 94' LONG BY 50' WIDE. BUT THE PLAY SPACE FOR THE PHOENIX SUNS' MARKETING EFFORTS IS MUCH BIGGER THAN THAT. The Arizona
Money Pitch
Sometimes there's just no substitute for cash. That's why 2K Sports is offering a cool $1 million prize for the first proven perfect game pitched on this
Interactive Goes Big
In 2009 the Chief Marketer Interactive Survey showed marketers deciding to follow online audiences into social networks, where the branding effects were
B-to-B with a 3.0 Edge
Vickie Chiappetti, e-marketing project manager for Milwaukee Electric Tool, tells why cutting-edge new media works for her business-to-business company.
Influential Events
It was sore throat and sniffles season when a woman at a green market was handed a Halls Naturals cough drop during a sampling event. She took it. It's
Acton’s Actions Pay Off
Sometimes it's better to be lucky than smart Dealership Acton Toyota, which completed an extensive Web revamping program earlier this year, just before
Looking Good
Pretty is as pretty does: In e-mail creative, that means ensuring that the messages render properly in all the major Web clients. After all, it doesn't
- 1
- 2
- 3
- …
- 5
- Next Page»
