People in the News: JWT, Valassis, Maxus
JWT, Valassis and Maxus North America have all recently announced personnel changes.
JWT, Valassis and Maxus North America have all recently announced personnel changes.
Com-Pak Services, Inc. has acquired the assets of MarketPoint Direct.
Advertising and communications company Publicis Groupe has acquired a 5% stake in Taterka Comunicacoes, an advertising agency based in Sao Paulo, Brazil.
The good news for Charming Shoppes was that the apparel marketer managed to trim its net loss for both the fourth quarter and the year. The bad news was that its overall sales were off in both instances.
Walmart has leapt ahead of most of its competition in a new loyalty study. But the behemoth of Bentonville shouldn
When it comes to customer loyalty in the retail sector, low prices have replaced customer service as the game-winning edge, according to a new study by Colloquy, the research division of Loyalty One
With "social media" the buzz phrase of the hour (much like Web 2.0 a few years back), many brands are scrambling to incorporate social media strategies to avoid looking out of touch or behind the times
People in the News: Veradata, United Way, American Westbrook Insurance Services have all recently announced new hires.
PowerShopper, a new direct-to-door, co-op polybag media program, will launch in Las Vegas on July 31.
Media Horizons, Inc., a direct marketing agency, has created a new data and analytics group.