E-mail bounce and complaint rates are relatively high in North America compared to the rest of the world and the continent’s open rates are relatively low, according to a study by Implix. The average open rate—an “open” is recorded when the receiving machine calls for graphics from the sender—of HTML messages sent by Implix’s clients…
Customers like the perks and rewards of loyalty schemes, but the programs aren't necessarily meeting marketers' business needs, according to a new study from the CMO Council.
Marketing departments are under more pressure than ever to drive sales, lower costs and grow revenue. And—no surprise—the projects with a low cost, quick turn and high ROI are the ones likely to pass the budget approval litmus test.
This week is Restaurant Week in New York City and each year a campaign goes forth to pique the interest of diners
Online textbook rental service Chegg.com is diving back into the college semester after the winter break with two social media promotional campaigns
The relationship between marketers and their marketing communications agencies has come a long way, particularly in the area of agency compensation
Octagon has hired Anne Sullivan as vice president to head the Clearwire account team
Bob Myers has been named CEO of Shelpers Western Wear, an apparel marketer.
Commerce Corp. has expanded its customer relationship management hosting service to France, Holland and the United Kingdom.
GOLD’N PLUMP CHICKEN: is running an online sweeps where the grand-prize winner receives a BBQ grill and outdoor dining set
