Sun Life Financial Renames Dolphins Stadium
The U.S. division of Sun Life Financial Inc. has signed its first naming rights deal with The Miami Dolphins that renames the team's stadium "Sun Life Stadium"
Barnes & Noble, HBO Team to Publicize Autism Biopic
HBO and Barnes & Noble are coming together to promote the HBO film "Temple Grandin," a true-life story about the animal researcher and autism advocate of that name, with a live bookstore event
P&G Adds Sweeps to Cheer Online Soap Opera
Last fall, the Cheer brand debuted an online soap opera "Brighten Bay" to play up the brightening benefits of the laundry detergent
Bolt Rejoins TracyLocke as Executive Director of Media
Jennifer Bolt has returned to TracyLocke, this time as executive director of media services and innovation
News Briefs
VISA: has renewed its partnership with the International Paralympic Committee through 2012, which includes the 2010 Vancouver Paralympic Winter Games and the 2012 London Paralympic Games
Interim DMA Chief Will Be Insider: DMA Chair
With Direct Marketing Association president and CEO John A. Greco having departed the organization more than five months before the end of his contract, the DMA is in the unusual position of hunting for an interim leader. Look for candidates to come from within the DMA orbit, according to DMA board chair Eugene Raitt.
Living in a Disclaimer World
When the FTC updated its guidelines for advertisers using testimonials and endorsements, it may have felt as though the FTC set out to hurt the performance marketing space. In reality, though, they began the process...
MBmobile, LLC Continues to Grow
MBmobile, LLC, an industry leading mobile entertainment firm today announced new relationships with two companies (Playlist.com and TRUSTe) that further the company's overall growth and customer support initiatives.
Employers Using Social Networking Sites to Research Candidates in UK and US
According to a recent survey conducted by CareerBuilder.co.uk, 53 percent of employers in the U.K. are using social networking sites to screen potential employees.
Google Tops All Search Engines in December
According to three separate companies, Google sat atop the U.S. search engine heap in December.
