Following a successful in-store campaign to co-promote World Wrestling Entertainment’s merchandise and pay-per-view events, Kmart and the WWE will mark the signing of another partnership with a new multi-platform promotion
Pop-up shops have redefined the notion of when and where a sale can be made. These temporary spaces not only deliver an element of surprise just by their mere existence
YAHOO: has part of its broader Olympic marketing plan, is hosting the "Winter Sports Moment" sweepstakes beginning Jan. 25
Social media marketers likely feel a lot like e-mail marketers did 10 years ago—unsure of what tactics would prove to be effective, unable to rely on traditional direct marketing metrics, and eager for someone to introduce standards and best practices the industry could begin to rely on.
Worldcolor, formerly Quebecor World, will consolidate its Toronto direct mail, catalog and magazine operations into a single facility.
Infogroup, formerly InfoUSA, has launched Infogroup Interactive, a digital marketing products and services unit.
As the Olympic Winter Games get underway this month in Vancouver, Canada, 10 kids who participated in a McDonald's essay contest will be headed there to enjoy four days of the events
