InfoGroup Consolidates Brand Identity, Restructures CEO Contract

January 4, 2010 | 

Infogroup, formerly InfoUSA, is changing its branding structure. Under the new policy, the Infogroup name will be at the forefront, Brands the company has acquired, such as Yesmail, Opinion Research Corp. and a variety of list management and brokerage firms, will be subsumed.

DMA Solicits Board Nominees

January 4, 2010 | 

The Direct Marketing Association has opened nominations for vacancies on its 2011 board of directors.

EDiets.Com Chooses Agency Of Record

January 4, 2010 |  by Chief Marketer Staff

EDiets.com, Inc. has named Mercury Media its agency of record.

Resolve to Market More Intelligently in 2010

January 4, 2010 |  by Chief Marketer Staff

It's the start of a new year, so its time to consider marketing resolutions. What are you doing to keep up with the challenge of staying ahead of your customers?