Meet the Broker: Jennifer Rickard
Today we meet Jennifer Rickard, COO of Rickard List Marketing, a Melville, NY company she has run along with her brother Mark for the past 21 years.
Marketing Supply Chains Full of Kinks: Survey
Most companies don’t have a handle on their marketing supply chain, and that’s a costly mistake, according to a new study from the CMO Council.
Pathmark Will Apply Web Coupons to Loyalty Cards
Pathmark has become the latest supermarket chain to link digital coupons to its loyalty program with the launch on the “Online Advantage”, a new enhancement to its “Advantage Club” program
Fed Lays Out New Gift Card Rules
Tougher restrictions have come down on companies offering gift cards
Loyalty: The Year Ahead
In 2010, the loyalty landscape will continue to be quite dynamic as companies continue to adapt to the uncertain economic climate. In particular
P&I Postscripts
WALMART: is offering a $100 gift card with each purchase of a BlackBerry mobile phone and two-year contract
Wyndham Gives 200,000 Points for Travel in Exchange for Advice
Wyndham Worldwide is running an essay contest to find 10 adventurous individuals who will travel twice in the next year and return with advice the hotel chain can put to good use
Sales Declines May be Slowing for Promotional Products
The stormy economy has put a hurtin’ on promotional products sales
CognitiveData hires Mike Roberts As Client Engagement Leader
CognitiveData has hired Mike Roberts to serve as client engagement leader.
Sharper Image Gives Camelot Venture Bigger Role in DM
The Sharper Image announced that Camelot Venture Group has designed, developed and launched The Sharper Image
