Stupid Political Correctness Watch: The What Holiday!?
This week, we received the most irritating letter from my son
Burger King, Volvo, AT&T and Others Succumb to “New Moon” Fever
At one time, the thought of brands flocking to tie into a movie about vampires would have seemed as likely as a cruise-ship line marketing around "The Poseidon Adventure"
Wendy’s Makes Online Promo Real for Bacon Fans
A new social-media campaign from Wendy’s is collecting hunger-related Facebook posts and Twitter updates in real time and offering to award a $2,000 grand prize to the participant who racks
The Limited Goes Viral to Spread Word of Pet Sweaters
Fashion retailer, The Limited, is using viral marketing to promote its new line of pet sweaters
TracyLocke Wins Ad and Media Work for PureVia
TracyLocke has been named advertising and media agency of record for PureVia, the all-natural, zero-calorie sweetener
News Briefs
BEST WESTERN INTERNATIONAL: has extended its partnership with popular NASCAR team, Michael Waltrip Racing, for the 2010 NASCAR season
Chief Marketer Email Rss Feed
Social Media Users Open to Marketing Messages: Survey
The findings from a new Performics and ROI Research survey of more than 3,000 consumers about their use of social media many reasons to get excited about social media marketing strategies.
Getting the Most Out of Your Customer References
If you have been involved in securing positive references from your customers you know it can be difficult. How do you maximize those efforts and get the most out of those good words? Just remember these 4 Rs: Reconnect, Repurpose, Recycle and Reward.
OneCommand Names Jeffrey W. Hart President
OneCommand has named Jeffrey W. Hart to serve as its president.
