BK’s Global Marketing President to Step Down
Russ Klein, the president of global marketing strategy and innovation at Burger King, will resign effective Dec. 15
Casual Male Picks Data Warehouse Firm
Casual Male has selected Netezza Corp. to provide a data warehouse appliance.
Lime Wire Hires VP of Marketing
Lime Wire has named Shoshana Winter VP of marketing, effective immediately.
Lyn Rundell To Lead Rauxa Direct’s San Francisco Office
Rauxa Direct, a direct marketing agency headquartered in Orange County, CA, has named Lyn Rundell to head the agency's San Francisco location as managing director.
Catalog, Magazine, Ad Spending Drops Damp NewPage’s Fortunes
Coated paper supplier NewPage Corp. generated third-quarter 2009 net sales of $791 million, compared to $1.13 billion in the third quarter of 2008. The company
Acxiom Denies Being Suitor For InfoGroup
“Acxiom has not made a bid for infoGroup,” Scott Maple an Acxiom spokesman, told Direct Newsline.
Premiere Global Sells E-mail Business
Marketing software-as-a-service firm Mansell Group announced last week it has acquired the e-mail marketing business of Premiere Global Services. Both companies are headquartered in Atlanta. Terms of the deal were not disclosed. The email applications ...
Email Data Source Launches Twitter Tool
Email Data Source, a company that sells intelligence on the e-mail activities of thousands of companies and brands, recently launched a service that it claims enables marketers to measure the effectiveness of their Twitter messages.
Financial Services, Telecomms Tops in Engagement: Pivotal Veracity
Financial services and telecommunications firms were best at engaging their customers with e-mail in the first three quarters of 2009 while retail, travel and hospitality marketers fared worst, according to a just-released study by e-mail consultancy Pivotal Veracity.
New EmailAppenders-Related Firm Surfaces
Yet another e-mail list-sales firm has surfaced that appears to be related to the same India-based outfit that operated EmailAppenders, a company that has been accused by multiple marketers of ripping them off. This new firm is going by the name Optin Consulting.
