Jones Soda Takes Turkey Soda Vegan for the Holidays
Jones Soda caters to a market with adventurous and exotic tastes, and that’s reflected in this year’s Thanksgiving promotion
7-Eleven to Install Digital TVs in more than 6,000 Stores
In a deal with Digital Display Networks, digital TVs will be installed in more than 6,200 7-Eleven stores throughout the U.S. and Canada once the roll out is complete in the fourth quarter of 2010
Del Monte Consolidates Work with Catapult and Draftfcb
Del Monte Foods will consolidate all of its consumer promotion and shopper marketing work under two agencies of record
Engauge Hires VP of Media
Marketing agency Engauge has hired Tom Hickey as vice president of media
Simplot Web Site Shows Chefs Why Food Prep Is Hell
Simplot Food Group is hoping to appeal to foodservice professionals with a new Web site promoting its Roast Works brand of packaged, pre-cut, pre-roasted vegetables
News Briefs
PAPA JOHN’S: on Nov. 10 will give away pizzas to firefighters at their firehouses to recognize their contributions to the communities. The promotion introduces the pizza makers new Six Meats pizzas and the Six Cheese pizzas
Restructuring Charges Damp RR Donnelley’s Third Quarter
There’s nothing like $131.7 million in restructuring and impairment charges to pull net earnings down. This was the case in printer RR Donnelley’s third quarter, when the company recorded $14.6 million in net earnings
HitPath to launch a revitalized branding campaign at ad:tech NY 2009.
Webapps LLC, the developer of HitPath, the fastest growing affiliate marketing tracking software, has announced that they will be unveiling a new website and branding initiative at ad:tech NY, as part of an ongoing growth strategy for 2009. The new site is just the start of a more sophisticated brand image aimed towards giving the…
YouTube, Hulu Attract Record Audiences in September
Google Sites kept above the online video fray yet again in September, finishing the month with more than 40 percent of online videos watched by U.S. viewers, according to comScore.
Online Retail Sales Set to Grow 8%, But US Consumers Plan on Spending Less Overall
The holiday shopping season looks to be a mixed bag, as Forrester Research expects online retail sales to grow and the National Retail Federation (NRF) forecasts a decline in U.S. consumer spending.
