Lunchtime a No-E-mail Zone: Pure360
Contrary to what some marketers assume, people generally don’t open commercial e-mail at work during their lunch hours, according to a new study by U.K.-based e-mail service provider Pure360.
E-mail Not Dead Yet: Study
Amid all the talk that social media will kill e-mail comes a survey saying people apparently aren
‘You Can Spam’ Strikes Again
One of the most asinine arguments advanced by anti-spammers and echoed by an infuriatingly obtuse and incurious press is that the U.S. Can Spam Act was crafted to be too pro business—translation, weak—and, therefore, has done nothing to combat spam. This is nonsense on stilts. As has been pointed out here before, though the Can…
Sara Lee Deli Seeks Followers with Twitter Donation Campaign
Sara Lee Deli wants Twitter followers and is willing to pay to get them
TVGuide.com Stages Contest for Advertisers
TVGuide.com has begun a contest for top advertisers to raise awareness of the site. The winner gets a Hollywood-style star treatment for a day
Upshot Buys Emerge Digital
Upshot has acquired Emerge Digital, an interactive agency and longtime partner
New Orders Fall As PetMed Express Cuts Ad Spending
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CRC Health Hires Linda Fisk As SVP Of Internet Marketing
CRC Health Group has hired Linda Fisk to serve as senior VP of Internet marketing.
ALS Association Picks Grizzard Communications As Agency Of Record
The ALS (Amyotrophic Lateral Sclerosis) Association has chosen Grizzard Communications Group, a direct response marketing and fundraising marketing firm, to serve as its agency of record.
InfoGroup “Evaluating Prospects” For Its Sale: Report
InfoGroup Inc., formerly infoUSA, refused to flat-out deny a published report claiming the company was taking acquisition offers. According to a company statement issued mid-day Sunday, infoGroup CEO Bill Fairfield would not comment specifically on the story, which ran in Omaha World-Herald. Fairfield did say
