Constant Contact yesterday announced Constant Contact Event Marketing, a service the e-mail marketing software-on-demand provider claims will help small businesses and organizations professionally promote and manage registrations and RSVPs for their events. Small businesses, associations, and non-profits can use Constant Contact Event Marketing to manage event promotion, communicate with invitees and registrants, and capture and…
The Coalition Against Unsolicited E-mail has sent a letter to Canadian Prime Minister Stephen Harper supporting the passage of Canadian anti-spam bill C27 that employs what has to be some of the silliest reasoning in the history of Internet advocacy. Wait a second. What? What was that? Oh yeah. Right. CORRECTION: The Coalition Against Unsolicited…
A spam e-mail arrived in my inbox last week from someone calling himself Robert Chandler offering the domain AffluentConsumers.com for sale for
Many experts lately have been decrying efforts to kill or gut an anti-spam bill working its way through the legislative process in Canada.
Snack maker Wise Foods is hoping to drum up some viral excitement for its Cheez Doodles brand among teens and young adults with a campaign and contest that uses a technology known as augmented reality to get a trio of animated cheese puffs to rock out.
Volkswagen is building buzz for the release of its 2010 GTI with a campaign that relies heavily—and so far, solely—on getting the car built into a racing game designed for the iPhone
Neuromarketing, defined as the practice of using brain-scanning technology to measure marketing effectiveness, has applicability to the field of loyalty marketing and CRM in a number of key areas.
Upshot, a Chicago-based marketing agency, will acquire its long-time partner Emerge Digital, a Naperville-based interactive agency Terms of the acquisition were not released.
InfoGroup, formerly InfoUSA, has merged its May Development Services and Triplex into InfoGroup Nonprofit.
MidOcean Partners, a private equity firm which focuses on the middle market, has acquired The Allant Group in conjunction with Allant’s management.
