New Chair Discusses DMA Challenges
Put aside the three
Quelle Catalog Closes Down
Quelle, one of the oldest catalogs in Germany, is ceasing operations a few months after its parent company Arcandor AG filed for bankruptcy and more than 6,000 employees may be laid off, according to news reports.
MoneyGram to Pay $18 Million to Settle FTC Charges
MoneyGram International Inc., a large money transfer service, will pay $18 million in consumer redress to settle Federal Trade Commission charges that the company allowed its money transfer system to be used by fraudulent telemarketers to bilk U.S. consumers out of tens of millions of dollars, according to the FTC.
Reader’s Digest Names Zier President, Europe
The Reader's Digest Association, Inc. has named Dawn M. Zier president, Europe.
MuscleFlex Taps Showreel
Muscle Flex Inc. has chosen Showreel International Inc. produce its Muscle Flex Beagle StepFit Pedometer 2-minute direct response television infomercial for its product launch next month.
P&I Postscripts
DOMINO’S: is celebrating its $5.99 carryout Pizza deal on Twitter. For every 599 new followers, Domino's will give away gift cards
Social Networking on the Horizon for Suppliers and Distributors: Study
Promotional products suppliers and distributors plan to spend more time social networking.
Motivate Your Loyalty Members
Getting people to sign up for loyalty programs is no problem. People are looking for added value and ways to stretch their hard-earned dollars. But getting them to use the programs is another story.
Schwan’s Offers Free Food Samples Delivered to Your Door
Schwan’s home food delivery service is hoping to tempt 5,000 new customers with an offer to deliver free any product under $10.
Non-Profits Shine on ‘Welcome’ E-mails, Lacking Elsewhere: Study
Sixty two percent of non-profits in a recent study sent new e-mail subscribers a welcome message, according to Return Path. The figure far surpasses commercial mailers
