Stupid Marketing Watch: Cold Calling My Cell!?
So I
E-mail ROI Still Stunning, Still Slipping: DMA
Another year, another Direct Marketing Association economic-impact study claiming e-mail
New Balance & Susan G. Komen celebrate 20-year partnership
New Balance is celebrating its 20-year partnership with Susan G. Komen by releasing this short film titled “Running on Hope” on YouTube this month
How Brands Like Microsoft Use Parties to Build Sales
Microsoft this month is spreading word of the release of Window’s 7 during several thousand parties hosted across the globe by employees and everyday people in their own homes
Bud Light Golden Wheat Buys Up Ads on “SNL”
Anheuser-Busch let the viewers of “Saturday Night Live” know last weekend that it has a new brew by buying up all of the national ads
Burger King Consolidates Promotional Work at Premium Surge
Burger King is parting ways with EMAK Worldwide’s Equity Marketing, its promotional products manufacturing agency of record. The work is being picked up by Premium Surge Promotions, which had shared the work with Equity Marketing for more than seven years
Susan G. Komen Reminds Consumers to Ask Questions Before Buying
This month—breast cancer awareness month—triggers a flurry of marketing activities tied to pink-ribbon packaging and pledges of support for the cause
News Briefs
THE GLENLIVET: Scotch whisky is running a sweeps through Nov. 30. Players register and play one nine-shot challenge on St Andrews Links
PRC Names Hammond Vice Chairman
The Postal Regulatory Commission has named Tony Hammond as vice chairman, succeeding Nanci Langley.
ChoicePoint to Pay $275,000 Fine, Boost Data Security
ChoicePoint Inc., the data broker and services company, will pay a $275,000 fine and has agreed to strengthen data security requirements to settle Federal Trade Commission charges that it failed to protect sensitive consumer information, as required by a previous court order, according to the FTC.
