Live from DMA09: Best Western Checks Into Transpromo
In conjunction with InfoPrint, the CMO Council ran a test early this year to see how transpromotional documents would work for Best Western.
In conjunction with InfoPrint, the CMO Council ran a test early this year to see how transpromotional documents would work for Best Western.
"Clickers"—a.k.a. folks who click on at least one online display ad per month—are a dying breed, which means clicks aren't the Web metric you should be using, according to Gian Fulgoni, chairman and co-founder of comScore.