Utah AG Vows to Spread Registry Idiocy
OK, so it wasn
Kmart, Sears Take Layaway Virtual This Holiday
Whether you observed it or not, last week was National Layaway Week according to Kmart, and the value- priced retailer celebrated by launching an online center where customers can find local stores offering layaway
Toyota Offers Prius for Picking NY’s Fastest Man, Woman
In a partnership with the New York Road Runners club, Toyota will give entrants a chance to get some literal mileage out of this year’s 40th running of the ING New York City Marathon
Jamba Juice Campaigns with “Feel Good Moments”
It all started in New York earlier this month with Jamba Juice spokesperson Bananaman passing out preloaded Metro Cards to thousands of people getting ready to board New York City subway trains
News Briefs
DIAMOND FOODS: has launched a campaign, “Feed Your Fingers,” that capitalizes on finger foods
Why Cross-Media Analytics Matter to You
Media departments are no place for guessing. With millions—even tens or hundreds of millions—of dollars at stake, clients want hard data showing that their budgets are being well spent.
For CMOs, Accountability Remains a Challenge
What are the biggest challenge facing marketers today? Not surprisingly, they stem from accountability and making the organization aware of what marketing really contributes to the big picture.
Pike Outlines Goals, Accuses DMA Of Bylaw Violations
In the latest salvo in Gerry Pike's proxy fight with the Direct Marketing Association, the dissident board member has sent an e-mail to members accusing the organization of violating its own bylaws.
Consumer E-Mail List Prices Continue To Fall: Worldata
E-mail list prices, long notorious for being among the costliest files in marketing, are continuing their price slide, according to list firm Worldata
Catalyst Direct Hires Chief Digital Officer
Catalyst Direct has hired Peter Platt to serve as its chief digital officer, a newly created role.
