McDonald’s Essay Contest Offers Kids Trip to Winter Games
McDonald’s is offering kids a chance to attend sporting events at the 2010 Olympic Winter Games in Vancouver, an opportunity many people cannot afford due to the high costs of the tickets
P&G to Market with Olympic Team USA Athletes
Procter & Gamble has inked a series of Team USA athlete marketing alliances that will extend through the 2010 Olympic Winter Games in Vancouver
Staff Additions Planned by 34% of Ad/Marketing Execs: Study
A new survey has found that 34% of ad and marketing execs said they plan to hire in the next 12 months
Capitalizing On The Power of Pop Culture
During times of recession, history has shown that pop culture brands will often thrive. Now one might assume that this is simply because consumers decidedly pull back on the bigger ticket items—like vacations
News Briefs
SUBWAY RESTAURANTS: has inked a deal with NBC Sports that includes co-branded promotional segments featuring Subway Famous Fan Michael Phelps and brand ambassador Jared Fogle
DMA Takes Proxy Fight To Telephone
The Direct Marketing Association has added telemarketing to the outreach channels it is using to gather proxy votes. Several voting members reported receiving calls Wednesday evening.
FTC Revises Endorsements and Testimonials in Advertising
On Monday of this week, the FTC announced they approved final revisions to the guidelines they give advertisers on how to keep their endorsement and testimonial ads in line with the FTC Act. While the announcement didn't come...
First Half of 2009: $10.9 Billion in Online Ad Revenues, Down 5.3%
According to a recent report released by the Interactive Advertising Bureau and PricewaterhouseCoopers LLP (PwC), Internet advertising revenues in the U.S. during the first half of 2009 were $10.9 billion, reflecting a 5.3 percent decline from the same time span last year.
Bing Losing Steam Already?
While August was a good month for Bing, Microsoft’s new pride and joy, early data seems to point to a downhill September for the search engine.
Traffic Engine Appoints Diana Lee Executive Vice President
Announced at the Search Marketing Expo today, seasoned online marketing professional and MBA in Marketing, Diana Lee will join Traffic Engine as Executive Vice President.
