Listline e-Newsletter 7/23
A total of 1 million direct mail-sold individuals subscribe to this six-times-a-year in-magazine targeted edition
Fans Can Tweet “Dollhouse” Star via New Web Ad Format
To publicize the July 28 release of the first season of the TV series “Dollhouse” on Blu-ray disc and DVD, Fox Home Entertainment is deploying a new rich media ad format that lets fans of the Joss Whedon thriller tweet directly to series star Eliza Dushku
McCormick & Schmick’s Offers Dinner & a Show
White-tablecloth seafood restaurant chain McCormick & Schmick’s is preparing to launch a promotion meant to satisfy customers’ summer entertainment needs as well as their palates
Back-to-School Shopping Hits the Skids
Spending on school supplies has hit the chopping block
Meredith Takes Stake In Mobile Marketing Firm
Meredith Corp. has taken a stake in The Hyperfactory, an independent mobile specialist. The value of the stake was not disclosed.
News Briefs
HEINZ PORTION CONTROL: a division of Heinz North America division, has partnered with the Del Sol Food Co.to launch a line of Briannas All-Natural Salad Dressing
US is the Biggest Spam Offender
A recent report released by IT security and data protection firm Sophos shows that the U.S. is the most flagrant offender on the worldwide spam stage.
Four Out of Five US Households Use Online Banking Services
A recent consumer survey conducted by Fiserv Inc., a provider of financial services technologies, notes that four out of five U.S. households with Internet access now use online banking services.
Vantage Media Taps Search Engine Marketing Veterans
Vantage Media Taps Search Engine Marketing Veterans For Business Development
Dangers of working Direct
As affiliates start promoting offers and get their presence known in the affiliate world they may be contacted by an advertiser to work directly. At first glance this may seem to be a great opportunity but if examined closely there are warning signs to watch for. Too many times affiliates find out the hard way…
