Few Cutting Budgets Through Q4 ’09: StrongMail Survey
More than 80% of marketers in a recent survey said they
JangoMail Unveils Geo-Tracking
JangoMail announced today it has added geo-tracking reporting to its e-mail marketing software. According to a release put out by the company, its geo-tracking reports will allow marketers to determine where e-mail recipients are by city, state, country and zip code through their open, click and Web site activity.
Stupid Study Watch: MAAWG Should Know Better
The Messaging Anti-Abuse Working Group
Stupid Metrics Watch: The ‘Delivered Rate’ Myth
Most marketers reportedly think that from around 95% to 98% of their e-mail is getting delivered. And most marketers would be wrong.
PetMed Express Profitable In First Quarter
PetMed Express, which is more commonly known as 1-800-PetMeds, reported net income of $8.1 million, up from $6.6 million a year ago. The company
Changing Channels: The Future of Television for Marketers
As television becomes more niche in terms of both audience and programming, a long tail of channels is developing, creating both a need and an opportunity for farther-reaching and more targeted advertising. This generates a need for more accountability, better measurement and a revenue model that can be scaled to hundreds of channels.
Stupid Media Watch: Needlessly Muddying the Debate
Is it too much to ask that consumer reporters who write about online advertising and privacy have an inkling of how Internet ads work? Judging by a recent piece in the New York Times, the answer is “no.”
Getting the Biggest Bang for Your Social Media Buck
What should you measure regarding the conversations taking place around you and how can you assess whether the social media initiatives you are investing in are working?
Listline e-Newsletter 7/21
Direct Media/Millard has won management of this file offering 54,904 last-12-month buyers of plus-size apparel. Direct response is the source
Brand Marketers Still Lean on Clicks to Measure Online Impact: Forrester
About 12% reported that they look at the third most common metric, site engagement. Number of impressions came in fourth (9%) among the most common brand marketing measurements, ahead of reach, sales, registrations, purchase intent or buzz
