Listline e-Newsletter 7/16
Leon Henry Inc. has taken over management of this file featuring 22,048 last-12-month subscribers. The former manager was the Other List Co.
Denny’s Fights the Stay-cation with Resort Sweepstakes
To counter an economy that has lots of its customer base vacationing in the backyard this year, casual chain Denny’s will give away 42 Caribbean vacations in a contest that ties store visits to an online instant-win game
Jones Soda Contest Hits the Road for Travel Photo Ops
Premium soda brand Jones Soda, which styles itself “the Official Soda of the Roadtrip,” wants to see where people are going on their own driving vacations this summer and will put the finalists of a North American travel photo contest on an international run of its product bottles
How to Define and Communicate Word-of-Mouth Success
After embarking on a campaign to promote your brand with word-of-mouth its is now time to present your report to company management. But how will your group communicate WOM results to show the real value?
Former Dr Pepper Marketing Exec Advises for TracyLocke
TracyLocke has hired Rady Gier, a former chief consumer officer of Dr Pepper Snapple Group, as an advisor to the CEO and other top executives. In addition to CEO Ron Askew, Gier will also advise Beth Ann Kaminkow, recently promoted to COO and Stewart Campbell the agency’s CFO
June Retail Sales Fall 3.8%
In June, retail sales (which exclude automobiles, gas stations, and restaurants) fell 3.8% compared to one year ago, according to the National Retail Federation
News Briefs
COCA-COLA: is today unveiling a 49-foot-tall Coca-Cola Contour bottle at Turner Field, home of the Atlanta Braves
Effective Use of Promo Codes in Affiliate Marketing
One of the most exciting things about being in the affiliate marketing industry is the way it constantly changes.
US Ad Spending Recovery Will Lag Behind World’s
Recent figures released by ZenithOptimedia show that 2009 will be worse than expected, and while a worldwide recovery will begin in 2010, the U.S. won't see black again until 2011.
Social Network Ad Spending to Increase Slowly
According to recent figures released by eMarketer, worldwide online social network advertising spending is set to grow 9 percent in 2009.
