Today we meet Jeremy Johnson, vice president of brokerage at Specialists Marketing Services Inc. since Dec. 2006. He started his career in 1997 as an intern at Millard Group Inc. (now Direct Media Millard) where he worked until joining Specialists.
Direct Media/Millard has won management of this file which names 361,378 direct mail-sold professionals. The prior manager was Walter Karl Inc.
American Airlines has added another marketing initiative to its efforts to build Hispanic membership in its loyalty program. It is partnering with Eurosport, a U.S. soccer-specialty retailer, for the second consecutive year, this year running a contest to encourage Hispanics to join the program
Participation in loyalty programs is on the rise, a sign that consumers are looking to make the money they spend work harder to stretch household budgets
Who would take issue with the need for precision and purpose in the marketing message, crystal clarity in the brand promise, and frequent communications of both?
A franchisee within the Qdoba Mexican Grill chain of fast casual restaurants has just opted to take the existing loyalty program for its 26 outlets mobile in partnership with Tetherball, a mobile loyalty platform
A Southern California chain of auto lube shops is using mobile to find and retain customers interested in getting car-care value offers over their mobile phones. In a six-week campaign that launched in late April
PLAYSPAN: has released a co-branded gift card, The PBS Kids Play!, for kids to subscribe to the Kids Play
So Young Park and Doug Williams have joined PennySaverUSA.com, the geographic and demographic targeted marketing business of Harte-Hanks, Inc.
Jatinder Singh has joined Euro RSCG Discovery as managing director, effective immediately
