‘I Was Scammed in a List Deal,’ Claims Marketer
A marketer has come forward claiming to have been ripped off in a business-to-business e-mail list deal with Coral Springs, FL-based data vendor Target Point Media.
Stupid Marketer Watch: Letter to Your Boss Part II
Last week
Stupid E-mail Watch: Could I Have a Do-Over, Please?
Eight in 10 marketing and advertising executives in a recent survey said they have sent e-mails they regret, according to a recent survey. What
Cheetahmail Lands Sands
Las Vegas Sands Corp. has chosen Experian Cheetahmail as its e-mail service provider, the companies announced earlier today. Among the programs Cheetahmail will help Las Vegas Sands management are hotel-reservation confirmations, pre-trip updates and ...
Listline e-Newsletter 7/14
Direct Media/Millard has taken over management of this file, which names 21,797 direct mail-sold art supplies buyers. MeritDirect was the previous manger
Cetaphil Viral Campaign Rewards Prolific Sharers
Cetaphil, the maker of cleansers and moisturizers for women, has launched a new campaign, and with it, an interactive contest
NBA Events to be Held at Sears/Kmart
As part of a deal between Sears Holdings and the National Basketball Association, a series of events will be held at stores to draw attention to a line of basketball footwear
Sunkist Adds Design Contest to Longtime Cause Program
Sunkist is in its sixth year running a cause-marketing program that gets kids motivated to sell lemonade and donate the profits. New this year, Sunkist has added a social component, a Facebook page for kids to upload pictures of their stands and to enter for a chance to win prizes
Search Spending Fell Less in Q2 2009: Report
Spending on search engine marketing (SEM) may be nearing the bottom of the decline that has plagued the channel for several quarters now, according to a new quarterly analysis by SEM agency Efficient Frontier of a fixed basket of the accounts it manages
News Briefs
RYAN’S GRILL BUFFET AND BAKERY: a 225-store unit of Buffets, Inc., the nation's largest steak-buffet restaurant company, has begun its first system-wide marketing effort
