Listline e-Newsletter 7/09
This file names nearly 2.4 million direct mail-sold subscribers
Facebook Action Will Pick Winner of HBO’s “Pimp Ray” Ad Contest
To promote its new summer Sunday-night program “Hung”—the story of a Detroit high-school teacher who decides to up his income by opening a stud service without the livestock, so to speak—HBO is asking viewers to “Pimp Out Ray and Win $10K”—and then score some click-through action on the Facebook ad network
Gatorade Debuts Michael Jordan Beverage
Gatorade Co. is leveraging its longtime relationship with basketball great Michael Jordan to commemorate the star’s induction this fall into the Naismith Memorial Basketball Hall of Fame.
Barnes & Noble Opens for Mobile Business with iPhone App
Bookseller Barnes & Noble has launched an iPhone application that will let users search for book, CD and DVD titles by simply snapping a picture of the cover
News Briefs
NESTLE: has partnered with Cozi, a free web service for families, to offer a co-branded edition of its family organization solution
Online Video Viewership Rises in UK
The number of online videos viewed in the U.K. in April rose 47 percent compared to the same month in 2008, according to comScore Video Metrix.
Internet Explorer Losing More Ground
While Microsoft may be making headway with its new Bing search engine, its Internet Explorer Web browser is seeing a marked decline in use.
Neverblue and Mate1 form Exclusive International Partnership
Neverblue, a premier global lead generation network, announced today that it has signed an exclusive performance agency agreement with Mate1.
Google OS
What do you do when you have completely decimated your formidable arch nemesis and prevented them from grabbing any truly meaningful foothold in one of the largest growth markets, in this case internet advertising? Apparently...
Tweet This URL
The Guardian, one of the principle publications in the UK, published a brief but interesting article on Twitter, inspired by the author's attending a talk given by Even Weaver, one of the micro-publishing site's lead engineers. Looking over...
