Meet the Broker: Herb Torgersen
A nearly 29-year industry veteran, Herb Torgersen now sees a lot of growth potential among such non-traditional direct marketers as pharmaceutical and consumer packaged goods companies
Listline e-Newsletter 3/26
This file names more than 1.4 million online-sourced subscribers to the nba.com Web site.
Buy a Ticket, and Disney Plants a Tree
To promote the first full-length theatrical film launched under its year-old Disneynature documentary label, the Walt Disney company is offering to plant a tree for every U.S. ticket it sells during the movie’s first week of release.
Walmart Celebrates the Decade of SpongeBob
The in-store sale will be integrated with Walmart’s TV, print and online advertising for the month, as well as in-store signage and a presence in the Walmart circular and on the main Web site.
Five Ways to Make Retail Partnerships Work
In any economic climate, partnerships can be a good addition to a brand’s marketing mix. They provide increased reach, stretching of marketing budgets and positive brand associations. Just as important as choosing the right partner is ensuring that your partnerships are relevant in retail environments.
Beauty Category Struggles, Some Bright Spots
The beauty industry has suffered along with the rest trying to pitch products to weary consumers in a trouble economy.
News Brief
MARS ADVERTISING: a shopper marketing advertising agency, has promoted Sue Golden to senior vice president and general manager
Social Media Luring More Marketing Dollars
While social media marketing is still considered more of an emerging area, various surveys reveal that marketers are pushing more of their budgets into this channel.
Hulu, Tax Sites Gain in February
According to the most recent figures released by comScore Media Metrix, Hulu saw its online U.S. audience surge in February, thanks to its well-received Super Bowl advertisement. Meanwhile, tax season lifted traffic to tax-related Web sites.
Craigslist Tops MySpace
"Craigslist" topped "myspace" as the top search term in the U.S. for the first time in three years earlier this month, according to a blog post by Heather Dougherty, director of research at Hitwise.
