Brands Embrace the (March) Madness

|  by Chief Marketer Staff

This year roundball fans have a wider range of choices than ever for following their favorite picks in the NCAA Men’s Basketball Tournament, a/k/a “March Madness.” Those far from a TV—or at work—will be able to check their stats and bracket picks online, in social networks and via mobile.

News Briefs

|  by Chief Marketer Staff

ERIC MOWER AND ASSOCIATES: has been hired by The Grove Park Inn & Spa, a historic inn located in Charlotte, NC, as its advertising agency of record