Listline e-Newsletter 3/16
This file names 198,305 individuals sourced from several direct response vehicles. The file is made up of 47% women.
PC Connection To Report Loss, Staff Cuts
PC Connection will report a net loss of 2.7 million for fourth-quarter 2008, as well as net income of $10.4 million for the year, when it releases its full financial figures. More, along with The Analyst's Take, follows.
Direct Response Rare Bright Spot In Nielsen Report
Spending on direct response product advertising rose by 9.2% during 2008, representing one of a very few categories to show increases in The Nielsen Company
