Listline e-Newsletter 3/12
Named here are 212,428 individuals drawn from a variety of direct response vehicles who have responded to Spanish language offers in the past.
Clorox Wipes Appear in Macy’s Windows
A stroll past Macy’s famous windows in New York finds a rather unique display: a home setting showing off Clorox Disinfecting Wipes.
Kraft’s Oreo Takes Super Reggie
Superstar athletes Eli and Payton Manning and Venus and Serena Williams have a long track record of winning trophies.
Online Communities Gain in Popularity
Online member communities have gained popularity, even outpacing e-mail.
Yahoo Mail: One-Third of Yahoo’s Traffic
Yahoo! remains the second-most popular Web property in the U.S., according to January figures from comScore. According to recent figures released by Hitwise, the company has its e-mail product to thank for more than a third of its traffic.
Social Networking Overtakes E-Mail
A report published earlier this week by Nielsen Online indicated that social networks and blogs are now the fourth most popular online activity.
Direct Mail Declines for the First Time
According to recent data released by the Winterberry Group and Mintel Compermedia, direct mail spending and volume declined for the first time in 2008 since it was first tracked in 1945.
Iron Traffic Named Performance Agency of Record for PhotoCubbie
Iron Traffic, a leading performance marketing company, has been named Agency of Record for PhotoCubbie (http://www.photocubbie.com), the new photo printing service where you can upload, share, organize and print your digital photos.
The Content Conundrum
Every few years those attempting to predict the latest interactive trend will come out and make a statement like “Content is king.” In Google’s case that statement might read “Context is king,” and for the fake blogs, it would be...
Disintegrating Trust: The Challenge of Leadership
President Obama has not quite held office for two months, yet judging by the political wrangling it would seem as though he either has been in office much longer or didn’t win with nearly as much support as he did. In politics as in...
