Listline e-Newsletter 3/11
In the past six months, more than 1.9 million confirmed opt-in individuals have indicated on educational Web sites they're interested in furthering their post-secondary schooling.
American Express Will Pay Customers to Leave
Call it an anti-promotion: In an attempt to eliminate some low-spending customers from its cardholder roster, American Express Co. has announced it is offering to pay some holders to close their accounts.
Sears Helps Customers Complete Rebate Forms
Over the years, there have been many problems with rebates, the least of which have been the complicated, time-sensitive paperwork consumers are required to complete before they receive their rebate check.
Sprint Boosts Referral Reward for March
Wireless carrier Sprint has energized its Referral Rewards incentive program with a limited time offer, beefing up the credit given to subscribers who encourage friends to sign on to the service.
Coupon Use Gains Strength
Coupons are proving a powerful incentive for consumers struggling to make ends meet in a weak economy.
Intercontinental Hotel Opens Online Gathering Place for Loyalty Members
The Intercontinental Hotel Group has created a central online gathering place for its 40 million loyalty members.
P&I Postscript
RED MANGO: a purveyor of nonfat frozen yogurt has launched Club Mango, a customer loyalty program. The program rewards members with Mango Points that can be redeemed for free Red Mango products.
Longer Search Terms Becoming Popular
Search queries consisting of four to six words have become more popular, while one-, two- or three-word searches declined in popularity, according to a study from Hitwise. More, with The Opportunist's Take, follows.
Direct, Retail Sales Fall During Nautilus’s Fourth Quarter
Nautilus Inc. generated $411.2 million in sales during 2008, a drop from the $501.5 million it pulled in during 2007. The company recorded a continuing operations loss of $93 million, but did not report its net income or loss. More, along with The Gossip's Take, follow.
J. Crew Takes Loss In Fourth Quarter
J. Crew generated $1.43 billion during its fiscal year 2008, up from $1.33 in 2007. But the company
