Another Bogus E-mail List Claimed
Yet another trade show operator is claiming its attendee list is being falsely represented
Obama FTC Spells Trouble: Part II
A comment left by privacy advocate Jeff Chester on a piece that appeared here criticizing the direction the Federal Trade Commission is taking under President Barack Obama perfectly illustrates how utterly bereft of substance the online privacy movement’s arguments are
Stupid PR Watch: Just Think of the Possibilities!
OK, so what I
E360: ChoicePoint Got Us Sued, So Now We’re Suing
Dave Linhardt, chief executive of defunct e-mail marketing firm e360Insight, is suing ChoicePoint, claiming the compiled data provider sold him e-mail addresses of people who had not opted to receive ads from third parties resulting in multiple lawsuits
Listline e-Newsletter 3/10
American List Counsel now manages this file of 25,150 direct mail-sold subscribers to this Northern California lifestyle magazine.
Quaker Oats CMO On Repositioning the Brand
The Quaker Oats Co. is repositioning its business, putting its entire portfolio of products under one umbrella and playing up the healthful benefits of the “super grain,” or whole-grain oat. A new mega marketing and ad campaign, “Go humans go,” includes print, social media and out-of-home. TV spots begin March 16.
Kmart Climbs into Ring with Wrestlemania XXV
Value retail chain Kmart is tag teaming with World Wrestling Entertainment to mark an athletic feat in the month of March: the 25th anniversary of Wrestlemania.
Office Depot and HP Team for ‘Monsters vs. Aliens’ Sweeps
Office Depot and Hewlett-Packard are partners in a new sweepstakes to promote the new DreamWorks Animation film “Monsters vs. Aliens.”
News Briefs
STATE FARM: is the official insurance sponsor of Fiesta Atlanta '09, an outdoor Cinco de Mayo festival celebrating Latino culture, music and food
A Method to Improve March Madness
Today's economy means many brands are looking to leave the big-dollar March Madness broadcast buys in the past, in favor of more accountable media
