Two Views of the State of the List Industry
Direct marketing budgets are being drastically cut. And that means traditional list marketing has to change
Mail Stream March 9
A catalog from Tween Brands Justice and Limited Too, both of which target girls aged seven through 14, combines the two apparel collections. A charter offer from Food Networks magazine teases the editorial and offers ten issues for $10, and the 2009 Annual Appeal from Boys Town features a variety of gifts.
Listline e-Newsletter 3/09
Christian magazine publisher The Upper Room has chosen Statlistics to manage eight lists. The previous manager was the Bush Co.
Bluefly’s Strong Year Capped By Weak Quarter
Bluefly Inc., an online retailer of designer brands, generated $95.8 million in sales during 2008, up from $91.5 million a year earlier. More, with The Bean-Counter's Take, follows.
Chinese Data Miner Issues Fourth Quarter Warning
Jingwei International Ltd., a data mining and customer relationship marketing services provider, said its fourth-quarter 2008 profits would not reach the levels seen in fourth-quarter 2007. More, plus The Opportunist's Take, follow.
DM Agency Guarantees Response Rate For Gift Cards
Direct response agency Dukky is offering a refund to mailers participating in its shared mailer program if the program does not pull an eight percent response rate. More, with The Analyst's Take, follows.
