Listline e-Newsletter 3/05
This file names 400,000 opt-in families, singles and others who’ve bought herbs, vitamins and similar products through the mail, infomercials, online and at health food stores.
New PepsiCo Brand Promo Focuses on Cagefighting
PepsiCo has launched two national promotions around its sponsorship of World Extreme Cagefighting and the combat sport’s featherweight superstar Urijah Faber.
Moe’s Goes Mobile with New Burrito Launch
Tex-Mex restaurant chain Moe’s Southwest Grill is introducing a new limited-time menu item, the Phil E. Burrito, by deploying its first nationwide mobile campaign.
Dairy Queen Online Games Promotes New Value Menu
A new online game at the Dairy Queen Web site is an effort to advertise the company’s new Sweet Deals permanent value menu.
News Brief
PAM: that non-stick cooking spray from ConAgra Foods, has kicked off a new advertising campaign that emphasizes PAM as a convenient kitchen aid that helps consumers using the tag line
ROI is King
According to iMedia Connections, marketers in the U.S. appear to be eyeing strategies that offer more measurable results.
Career Sites See Gains in January Traffic
The implications of the precipitous downturn in the U.S. economy for the Internet are many, and include a general boost in traffic for online career development Web sites, according to recent figures released by Nielsen Online.
Ringtones – The Final Frontier
The current, at least our current, interest in the flog space has meant coverage on one of our other favorite sectors. Interestingly and perhaps not surprisingly, the future of the flogs will probably mirror that of the ringtone space. It begins...
Notes – Ad Economy
Nobody likes to be the bearer of bad news. Shocking news, yes, but bad news no. While it might be true, bad news causes anyone to come away feeling hopeless. They feel lost in a system and problem greater than...
Subject Lines can make or break you
The first thing your customer sees of your mailing is the subject line. It is what entices them to open or simply delete the email. The subject line can make or break the offer.
