The Art of Surprise Marketing

|  by Chief Marketer Staff

When Andy Nulman decided to write a marketing tome called "Pow! Right Between the Eyes: Profiting From the Power of Surprise," he knew that to have any street cred, his book promotion had better be anything but ordinary

DMA Lays Off 26 Employees

|  by Chief Marketer Staff

The Direct Marketing Association let 26 staff members go on Tuesday, approximately 19% of its headcount. The layoffs, which follow a 21-person cut last October, bring the organization

Make the Most of E-mail

|  by Chief Marketer Staff

Special Report:Make the Most of E-mail Executive summary: The vast majority of e-mails from retailers are either customer service or transaction related. These touches are a great chance to connect with and upsell to your audience. But unfortunately, ...