Listline e-Newsletter 3/03
Adrea Rubin Marketing is the new manager of this file, which includes more than 14 million Internet-sourced names. It was formerly managed in-house.
AIDS Healthcare Parodies Bristol-Myers Controversial Ad
The AIDS Healthcare Foundation has begun running a print ad in an attempt to persuade drug giant Bristol-Myers Squibb to drop a print ad the foundation says is designed to “mislead and frighten” HIV/AIDS patients.
‘Watchmen’ Fans Get Coffee and a Chance at Tickets
The long-awaited “Watchmen” movie opening nationwide March 5, has its share of the standard merchandising, including gimme caps, jackets and T-shirts decked with the film’s trademark blood-spattered smiley face.
Coffee Bean & Tea Leaf Educates Customers
The Coffee Bean & Tea Leaf is running a series of promotions at its retail stores to educate consumers about the origin and quality of its whole leaf tea beverages.
Luxury Brands Must Adopt Information-Based Marketing
Here's nine steps to get you back on track with your luxury brand marketing
Increase the Impact of Your Digital Marketing Spend in a Down Economy
While other channels are looking at cutbacks, social media marketing is on a growth path because it's low cost, it's proving to work, and it represents the future of marketing
Credit Cards and Loyalty Programs at 30,000 Feet
If you want to buy a drink on an airplane, you have to pay by credit card. The hand-held credit card machine can be used as a marketing tool and not just a payment device
Holly McCollum Joins The Marketing Center
The Marketing Center has hired Holly Edgerton McCollum to serve as managing director.
Harte-Hanks Revenue, Income Fall
Harte-Hanks generated $1.08 billion in revenue during 2008, down from $1.16 billion in 2007. The company reported $64.1 million in net income, down from $73.7 million a year earlier. The Bean Counter's Take examines shifts in the company's fortunes.
Aegis Makes Offer For ICT Group
Despite taking a deeper net loss in 2008 than it did in 2007, Agegis Ltd. made an offer for ICT Group. Details and The Cynic
