Listline e-Newsletter 2/27
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Right Guard Plays Prime Role in “Celebrity Apprentice”
Right Guard’s Fast Break antiperspirants will be the focal point of an episode of “The Celebrity Apprentice” this season, with the aspiring celeb execs charged with a creating a marketing project for the products.
Boston Pizza Runs March Madness Cash Contest
Boston’s The Gourmet Pizza is presenting a cash challenge for college roundball fans disposed to indulge in NCAA Men’s Basketball Tournament pools for a grand prize of $50,000.
Former Victoria’s Secret Exec Joins Petco as CMO
Elisabeth Charles, the former executive vice president of marketing for Victoria’s Secret, has joined Petco as senior vice president and chief marketing officer, a new position.
Tim Hortons Brings Back ‘Roll Up’ Promo
Tim Hortons is back with its Roll Up The Rim To Win promotion offering the chance to win more than 31 million prizes, including 2009 Toyota Venzas.
Davie Brown Hires Managing Director
Davie Brown Entertainment has named Chalcea Park managing director.
News Briefs
ENGUAGE: has hired Chad Israel as director of social marketing. He will lead the social and emerging marketing initiatives for Engauge Digital in Atlanta, GA.
U.K. Proposes Selling 30% Stake in Royal Mail
Britain is considering selling a minority stake in Royal Mail under plans to restructure the state-owned postal services firm, the U.K. Department for Business Enterprise & Regulatory Reform (BERR) said Thursday.
Limited Brands Lays Off 400 Amid Slump
Cataloger and retailer Limited Brands is laying off 400 workers, including 230 from its Columbus, OH headquarters.
FaceTime Strategy Acquires Concise Data Management
FaceTime Strategy, a Washington, digital marketing company, has acquired Concise Data Management Inc., a Dallas-based direct marketing agency.
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