This week, Meet the Broker features Betsy Resnick, a newcomer to data brokerage. She's looking to leverage her expertise in the mortgage industry to help marketers targeting financially stressed consumers. Resnick is no stranger to economic booms and busts
More than 2.9 million names have been assembled from more than 80 sources. Consumers ranked in the top 10% for discretionary income are identified.
Kimberly-Clark’s Kleenex is hitting the road with a 10-city mall tour to build awareness around its latest product, Kleenex Facial Tissue with Lotion.
The Recording Academy unveiled an extensive list of sponsors with diverse activations for the upcoming 51st Grammy Awards, including CBS Interactive, which is again giving music fans a shot at a Grammys cameo appearance.
Church's Chicken reaching out to younger consumers with a marketing campaign promoting a new Namco Bandai Game video game "Afro Samurai.”
Mktg, an integrated marketing communications company, has named Charlie Horsey chief operating officer. He will also continue to work as division president of mktg services, which is comprised of the firm's core competencies in experiential marketing, digital marketing and creative services.
Corporate budget cuts during recessionary environments are often felt first by advertising initiatives, leading to an increased scrutiny on performance-based metrics such as return-on-advertising-spend (ROAS).
Scenario: Supply of your product/services is still going strong, but demand has begun to decline as consumers reduce discretionary spending. When the terms €˜recession€™ and €˜depression€™ are being debated as to which one best describes the economy, good advertisers know it is time to change focus.
According to the most recent figures released by Nielsen Online, Google was the top parent company while Electronic Arts Online was the stickiest brand online in December 2008.
Tight times call for drastic measures for online retailers. To many, this will mean cutting less necessary marketing tools and spending more on ones that are worthy of investment.
