Listline e-Newsletter 1/28

|  by Chief Marketer Staff

Hearst Magazines has chosen ALC Data Management to oversee the Veranda interior design magazine file. Its 260,176 subscribers have a $152,000 average household income.

TBS Drives Micro-Series with Chevy

|  by Chief Marketer Staff

TBS is revisiting its short-form micro-series ad formula, featuring a Chevrolet Traverse Crossover in serialized segments of a comedy called “My Manny” during episodes of “House of Payne.”

Ray-Bay Plays “Truth or Dare” at Sundance

|  by Chief Marketer Staff

Sunglass vendor Ray-Ban has just wrapped on a live promotion at the 2009 Sundance Festival that encouraged attendees to hop into confessional booths or a specially equipped taxicab and play a quick round of video “Truth or Dare.”