Listline e-Newsletter 1/28
Hearst Magazines has chosen ALC Data Management to oversee the Veranda interior design magazine file. Its 260,176 subscribers have a $152,000 average household income.
Hearst Magazines has chosen ALC Data Management to oversee the Veranda interior design magazine file. Its 260,176 subscribers have a $152,000 average household income.
Mars Direct is giving National Football League fans a break when they order M&Ms branded with the logos of the Pittsburgh Steelers or Arizona Cardinals.
McFarlane Toys is rewarding die-hard “Halo” action-figure collectors for their loyalty with a new rewards program that lets people collect UPC codes for prizes.
TBS is revisiting its short-form micro-series ad formula, featuring a Chevrolet Traverse Crossover in serialized segments of a comedy called “My Manny” during episodes of “House of Payne.”
American Express is offering platinum and gold card members a bird’s eye view of events during the upcoming Mercedes-Benz Fashion Week next month, along with a chance to gain first-hand insight from top designers.
Sunglass vendor Ray-Ban has just wrapped on a live promotion at the 2009 Sundance Festival that encouraged attendees to hop into confessional booths or a specially equipped taxicab and play a quick round of video “Truth or Dare.”
In a weak economy, retailers are pulling out all the stops to draw shoppers in to their stores. And Sam’s Club is no exception.
Mercedes-Benz Club of America will continue its loyalty reward program through the current year, offering a $1,500 reward for buying a Mercedes-Benz vehicle.
Brand marketing veteran Jay Farrell has been named to the post of president at G2 Promotional Marketing, a Chicago-based division of global activation agency G2 Worldwide.
Retailers who thought they had it rough in 2008 are in for even tougher times, according to new sales forecast released by the National Retail Federation.