Meet the Broker: Debbie McLain, RMI Direct Marketing
This week, Meet the Broker features Debbie McLain, a pragmatist in a recession fighting mode. McLain knows from experience that if ever there was a time to mail smarter it's right now
Listline e-Newsletter 1/22
Millard Group Inc. has been chosen to handle a consumer list rental file that identifies more than 700,000 subscribers to Fast Company magazine.
Burger King Buys Back Into NASCAR
After a one-year absence from the NASCAR circuit, Burger King has bought back in through a sponsorship deal with Tony Stewart and Stewart-Haas Racing.
Baracklyn Cyclones Sell Out Political Parody Game
The spirit of Brooklyn baseball is alive and well, with fans eager to support their local ball club—and especially eager for a shot at cheap seats and free Barack Obama bobbleheads.
Victoria’s Secret Pink Expands Collegiate Collection
Victoria’s Secret Pink division has added five new universities to its Collegiate Collection and is celebrating the launch with an old fashioned sales competition.
News Brief
MACY’S: is celebrating American Heart Month and National Wear Red Day on Feb. 6 with a 20% discount off select merchandise
Steve Richter, Part 1
Few last names evoke the same range of reactions from those familiar with performance marketing as that of our first interviewee, Steve Richter. While the other S. Richter (Steve’s son Scott) has been much maligned by the press, Steve...
LinkedIn Users Don’t Flirt
A recent study released by Pew Internet & American Life Project found that 35 percent of U.S. adults ages 18 and older used online social networks in 2008, compared to 65 percent of teenagers 12- to 17-years old.
Google Reaches 78 Percent of Americans
The most recent numbers released by comScore Media Metrix show that Google reaches 78 percent of Americans using the Internet and that online retail sites saw growth despite poor holiday sales.
Lessons Learned From The Frontlines of eCommerce
It is hard to escape the platitudes and suggestions that accompany a New Year. The tendency is to look back and try and learn from what has occurred in the past and apply that wisdom towards creating a more fulfilling future.
